MAR OVIEDO
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MULTIDISIPLINARY DESIGNER & HUMAN
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BRANDING




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GREAT AWAKENINGS
WINNING  HITS DIFFERENT
04

WINNING HITS DIFFERENT

MARCH 2026
       
NOT AFFILIATED WITH THE DETROIT PISTONS, ALL IMAGERY AND LOGO USE BELONGS TO THEM. 
MADE IN COLLABORATION WITH: DYLAN ABRAHAM, ETHAN PHAIL, AND NIDHI SRIKANTH
    










SEE THE PROCESS BELOW:

Branding is one of the most vital things to know and learn in your career. We got the opportunity to create a branding system including the Detroit Pistons and a specific message to get out: Winning Hits Different. The problem? Young people are quitting too early. Social media has warped what success looks like. We see overnight millionaires. Viral prodigies. “Natural talent.” All highlight ,no grind. So when the win doesn’t come fast, it feels like it’s not coming at all. Progress feels invisible. Effort feels pointless. And people stop before it hits. The Solution? We reframe winning as something earned, not inherited, not instant. In a culture obsessed with prodigies, we celebrate persistence. Because satisfaction doesn’t come from talent. It comes from staying. From showing up early. From failing and getting back up. From working for every inch. Winning isn’t hype. it’s relief. And winning hits different when you work for it.

Winning Hits Different is about teaching 18-25 year olds to keep working hard when success doesnt come fast. Not being the prodigy, not going viral, and working for the win. 

INITIAL RESEARCH:



MOODBOARD:

DRAFTS:

FINALS:

SEE YA!